SAMPLE  ·  CassaPlay BR is an illustrative operator. Numbers and segments are crafted to show what your own daily brief would look like.
CP
CassaPlay BR
Daily Analyst Brief · CRM & Player Operations
Friday, 9 May 2026
covering activity 8 May 00:00 – 24:00 BRT · América/São_Paulo
The Morning Read · written by your copilot

Yesterday GGR fell −13.9% on essentially flat deposits — not a deposit problem, a payout problem in live casino. Bonus cost reached 21.3% of GGR (target ≤15%), and roughly two-thirds of that spend went to slot players with negative 30-day GGR who took freespins on Wednesday. Recommended reaction: pause the Wednesday freespin retargeting for that cohort and redirect to a 412-player slot reactivation segment we have ready below. Separately, 147 recent depositors haven’t placed a bet — 38 are first-time depositors and worth a low-cost activation today.

Top of mind today
Bonus cost · above target

Wednesday freespins are subsidising negative-GGR slot players

62% of yesterday’s bonus value (R$ 30.270 of R$ 48.880) flowed to 1.247 players whose 30-day GGR is negative. The same cohort received freespins on the Wednesday retargeting wave.

Recommended action: exclude this cohort from the next freespin wave; redirect spend to the 412-player slot reactivation segment (positive 30-day GGR, recently inactive). Estimated saving: ~R$ 18.000 / week if held.
1.247 players to exclude
Funnel leak · recoverable

147 recent depositors haven’t placed a bet · 38 are FTDs

Deposits in the last 7 days from players with zero bets. Most still have wallet balance. FTDs are the time-sensitive subset — activation rates fall sharply after day 4.

Recommended action: low-cost activation message + 10 FS on a familiar provider for the FTD subset only. Exclude lifetime negative GGR; cap exposure at R$ 5 / player.
109 ready to export 38 FTD
Yesterday at a glance · vs 7-day average
Deposits
R$ 487.320
−2,9%
Withdrawals
R$ 312.890
+4,8%
FTDs
84
−7,7%
Active players
3.247
+2,1%
GGR
R$ 142.180
−13,9%
Bonus cost / GGR
21,3%
target ≤15%
House Gross Profit
R$ 111.910
−18,7%
Net deposits
R$ 174.430
−13,2%
Player movement · people, not numbers

New depositors not yet playing

7-day window · 147 players
UsernameRegisteredAgentDepositBalance
marcosjr883 Mayafil·BR·sambaproR$ 250R$ 250
paulasilv45 May FTDafil·BR·winzoneR$ 100R$ 100
ricardo_g75 May FTDafil·BR·sambaproR$ 50R$ 50
felipenobre6 MaydirectR$ 500R$ 487
camila.bsb7 May FTDafil·BR·winzoneR$ 200R$ 200
+ 142 more players matching

High-value churn risk

positive lifetime GGR · inactive 7–14 days
UsernameInactiveLifetime GGRLast bet
jose_sp VIP11 daysR$ 14.220R$ 1.800
barbarac9 daysR$ 6.480R$ 920
leandrof VIP13 daysR$ 11.700R$ 1.200
tati.rj8 daysR$ 3.940R$ 380
brunop2112 daysR$ 5.220R$ 760
+ 41 more players matching

Reactivated this week

returned after 14+ day gap · 7-day window
UsernameReturned7-day GGRTrigger
eduardo_floripa3 MayR$ 820organic
isabela.ne4 MayR$ 410FS · PG·Tiger
juliodantas5 May−R$ 180deposit bonus
ana.gold6 MayR$ 1.140FS · Pragm·Sweet
caio_ms7 MayR$ 290organic
23 players reactivated · 18 positive GGR

Low-quality FTDs flagged

first deposit < 7 days · weak early signal
UsernameAgentDepositBetsRisk
adriano_xafil·BR·quickplayR$ 1.5002withdrawal request
renatosafil·BR·quickplayR$ 8005bonus only
vivianmafil·BR·quickplayR$ 6001no real bet
guilhermefafil·BR·quickplayR$ 4003low margin
leticia.poafil·BR·quickplayR$ 2502closure
5 of 5 from quickplay — see Affiliate Watchlist below
Bonus & campaign health

Where the bonus money is actually going

Bonus cost / GGR by player segment

last 7 days · BRL only
Slot · negative 30d GGR 38,4%
Slot · new deposits <14d 22,1%
Live casino · recurring 17,6%
Slot · positive 30d GGR 11,3%
VIP · mixed 7,4%
Sport · mixed 4,8%
Target band ≤15% · two segments are above

Last campaign · closing the loop

evaluated 24h after end
Tuesday Freespin Wave · 100 FS · PG · Fortune Tiger
sent 2026-05-06 14:00 BRT · 4.820 recipients
Activated
19,1%
Bonus cost
R$ 48.880
Post-GGR (3d)
R$ 12.340
Directional negative
62% of bonus value reached players with negative 30-day GGR. Activation rate is healthy on its own, but margin is thin and the cohort overlap is the problem. Recommend do not repeat as-is — rebuild recipient list with a positive-GGR pre-filter.
Recommended for today

Two campaign briefs ready to export

Slot reactivation · 10–21 day inactive, positive 30d GGR

brief #2026-05-09-A · auto-generated from last night’s analysis
Why this matters
Proven product preference, positive historical value, activity fading. Beats broad bonus distribution on margin and offsets the freespin pause.
Suggested reaction
20 FS on a familiar slot category (Pragmatic Sweet Bonanza or PG Fortune Tiger). Short window, no reload bonus.
Exclusions
  • negative 30-day GGR
  • any bonus in last 7 days
  • closure requested / blocked status
  • recent large withdrawal, no follow-up deposit
Measurement
Activation, deposit, wagering, GGR, bonus cost, House Gross Profit at +3d / +7d. Holdout group of ~10% if the CRM flow allows.
412
players ready
Est. exposure
R$ 2.060

Parked-balance FTD activation · first deposit, no bet

brief #2026-05-09-B · time-sensitive, day-of action recommended
Why this matters
Activation rate falls sharply after day 4 from first deposit. 38 of these have remaining wallet balance; they are the cheapest activations available today.
Suggested reaction
Friendly “your account is ready” message + 10 FS on a popular game. Cap at R$ 5 / player. No deposit-match offer.
Exclusions
  • lifetime negative GGR (none expected in this set)
  • quickplay agent group (see watchlist)
  • closure or KYC-failed status
Measurement
Activation rate, day-1 deposit, day-3 GGR. Compare against last week’s parked-balance cohort as control.
109
players ready
Est. exposure
R$ 545
Ask the analyst · pre-seeded follow-ups

Three questions your team would have asked anyway

Why did GGR drop yesterday if deposits were stable?
The drop is concentrated in live casino, not slots. Bet volume was within the 7-day band, but the win rate on the live segment was 6.2 percentage points above the trailing average — one provider, one session window in the evening, drove most of it. Slots are roughly on trend. This looks like payout variance, not a structural problem; worth watching one more day before acting.
ProductBetWinGGRvs 7d
live casinoR$ 142.300R$ 138.110R$ 4.190−72%
slotR$ 408.220R$ 286.810R$ 121.410+1%
sportR$ 64.500R$ 47.920R$ 16.580+3%
// gaming_activity · grouped by product
Top 10 players by yesterday’s bonus value who have negative 30-day GGR?
Here they are. Combined bonus value: R$ 14.620. None of these would have been included by the slot-reactivation brief above (it filters them out by design). Worth looking at agent attribution — 7 of 10 came from quickplay.
UsernameAgentBonus30d GGR
thiago_nquickplayR$ 2.840−R$ 1.420
helenamquickplayR$ 1.920−R$ 880
rafael.xwinzoneR$ 1.700−R$ 540
+ 7 more players
// gaming_activity + bonus · merged on player_id
Build me a dashboard: FTD quality by agent for the last 30 days.
Built. Three columns: registrations, FTD conversion, day-7 GGR per FTD. Sorted by day-7 GGR descending so the underperforming agents are visible at the bottom.
Dashboard #d-2026-05-09-014
FTD Quality by Agent · last 30 days · live
9 agents · sortable · filters: country, product
open ↗
// player + deposit + gaming_activity · merged on player_id, agent_name
Two dashboards your copilot built

Two dashboards your morning brief just produced

FTD Quality by Agent · last 30 days

player + deposit + gaming_activity
Day-7 GGR per FTD · sorted desc
sambaproR$ 184
winzoneR$ 156
directR$ 142
aposta+R$ 128
betclubeR$ 102
jogabrR$ 84
starbetR$ 62
redebrR$ 38
quickplayR$ 12
quickplay sits at 6% of average — see watchlist

Bonus-to-GGR ratio by week · last 12 weeks

bonus + gaming_activity
Bonus cost as % of GGR · weekly
15% 25% 20% 10% 5% w-12 w-6 this 21,3%
Trend has been climbing 8 weeks — this is structural, not a one-day spike
Traffic quality watchlist

Agent groups changing this week

Agent group Reg. (7d) vs 7-day avg FTD conv. 7-day GGR / FTD Status
quickplay 412 +23% 8,4% R$ 12 review
jogabr 186 −4% 14,1% R$ 84 watch
sambapro 241 +6% 22,8% R$ 184 healthy
winzone 198 +2% 19,7% R$ 156 healthy
betclube 94 +11% 11,2% R$ 102 watch
quickplay: 23% more registrations, 34% lower 7-day GGR per FTD — recommend reviewing source quality before increasing bonus exposure.